Nielsen released some interesting findings from their latest consumer study about the shopping habits and buying power of the LGBT community. According to Nielsen’s “State of the LGBT Consumer,” same-sex partnered households make 16 percent more shopping trips in a calendar year than the average U.S. household. Same-sex partnered households also shop more frequently at warehouse club retailers, pet stores, electronic stores, online retailers, and health food retailers. To learn more, check out my article “Nielsen Study Highlights Shopping Habits, Buying Power of LGBT Community” on MUSED.
Major thanks and props to Drew-Shane Daniels and the MUSED family for featuring the article!